Services: Identity, Packaging and Website DesignAgency: Re

By 2050, plastic will likely outweigh all fish in the sea.

To combat this, Rewrite is changing up one of our biggest polluters: the stationery industry. Working with cleanup programs across Southeast Asia, each of their pens are crafted entirely from recycled ocean plastic. By removing, recycling and reusing discarded waste, they’re helping give plastics a new life.

To bring Rewrite’s voice to life, we inject playfulness and storytelling into a brand that grapples with big issues. What if thrown-out plastic had a story, and felt bad about what it had done?

We've helped these pollutants rewrite their story, and turn waste into words. Now? You can write your own.

Agency: Re
Creative Director: Nick Hill
Design: Nina Szewczyk
Copy: Katherine Fischer, Jack Anderson
©Nina Szewczyk 2024I respectfully acknowledge the traditional custodians of this land on which I work, learn and live — the Gadigal people of the Eora nation — and pay my respects to Elders past and present.